Blueberi Boulevard

Welcome to Blueberi Boulevard®, where we believe every little girl deserves to feel absolutely beautiful in what she wears. We're passionate about creating dresses that capture the magic of childhood while giving parents the quality and value they can count on.
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About Blueberi Boulevard

At Blueberi Boulevard®, we’re passionate about creating dresses that make your little ones feel absolutely special. Whether it’s their first holiday celebration, a birthday party, or just another beautiful day of childhood, we believe every moment deserves to be celebrated in style.

Our collection spans from adorable baby dresses for your tiniest treasures to stylish options for big girls ready to express their personality. We’ve become particularly known for our stunning Christmas dresses that capture the wonder of the holiday season—think rich velvets, playful prints, and those picture-perfect details that make holiday cards extra magical.

What makes us different? We’re obsessed with the details that matter to real parents. Every Blueberi Boulevard® dress is crafted from high-quality fabrics that are soft against delicate skin yet tough enough to handle playground adventures. We design with movement in mind because we know your little one won’t sit still for long, and that’s exactly how it should be.

Our popular 2-piece dress sets have become family favorites, pairing beautiful dresses with coordinating cardigans or jackets. They’re perfect for unpredictable weather and give you styling flexibility that works from morning until bedtime. Plus, they look incredibly put-together without the fuss.

We understand that not every child loves dresses, which is why our Blueberi Boulevard® legging sets offer the same quality and style in a format built for active play. Comfortable, stretchy, and absolutely adorable—they’re everything you need for busy days.

From newborns to big kids, from everyday wear to special occasions, we’re here to dress your children in clothes that celebrate who they are right now. Because childhood goes by in a blink, and we want to help you capture every precious moment beautifully.

Visit blueberi-boulevard.com to explore our complete collection, or find us at JCPenney where quality meets incredible value. Welcome to the Blueberi Boulevard® family!

Blueberi Boulevard Sales Today

Blueberi Boulevard Little & Big Kid Girls Floral 2-pc. Dress Set

# Pieces In Set: 2 2nd Piece Description: Dress 2nd Piece Closure Type: Button 2nd Piece Neckline: Round Neck 2nd Piece Sleeve Style: Sleeveless 2nd Piece Sleeve Length: Sleeveless 2nd Piece Fabric: Woven 2nd Piece Fiber Content: 100% Polyester

Blueberi Boulevard Baby Girls Short Sleeve Puffed A-Line Dress

Closure Type: Button Neckline: Round Neck Sleeve Length: Short Sleeve Sleeve Style: Puffed Sleeve Dress Length: Knee Length Fiber Content: 100% Polyester Fabric Description: Woven Lining: Lined

Blueberi Boulevard Toddler Girls Sleeveless A-Line Dress

Closure Type: Button Neckline: Round Neck Sleeve Length: Sleeveless Dress Length: Knee Length Fiber Content: 55% Cotton, 45% Rayon Fabric Description: Woven Lining: Lined

Blueberi Boulevard Toddler Girls 2-pc. Dress Set

# Pieces In Set: 2 2nd Piece Description: Jacket 2nd Piece Closure Type: Button 2nd Piece Neckline: Round Neck 2nd Piece Sleeve Length: Long Sleeves 2nd Piece Fabric: Knit 2nd Piece Fiber Content: 96% Polyester, 4% Spandex

Blueberi Boulevard Toddler Girls Short Sleeve Cap A-Line Dress

Closure Type: Button Neckline: Round Neck Sleeve Length: Short Sleeve Sleeve Style: Cap Sleeve Dress Length: Knee Length Fiber Content: 100% Polyester Care: Line Dry, Machine Wash Country of Origin: Imported

Blueberi Boulevard Toddler Girls Embellished Sleeveless A-Line Dress

Features: Embellished Closure Type: Button Neckline: Round Neck Sleeve Length: Sleeveless Dress Length: Knee Length Fiber Content: 100% Polyester Fabric Description: Woven

Why Choose Blueberi Boulevard

Uncompromising Quality That Lasts

Every Blueberi Boulevard® dress is crafted from high-quality fabrics designed for real childhood. We ensure comfort, durability, and ease of movement so your investment withstands countless wearings, washings, and the enthusiastic energy of active kids who refuse to sit still.

Size Range That Grows With Your Family

From newborns to big girls, we've got every stage covered. Our comprehensive size selection means you can trust Blueberi Boulevard® throughout your child's early years, creating consistency and familiarity as she grows from baby dresses to confident big-kid styles.

Versatile 2-Piece Sets for Maximum Value

Our coordinating dress sets with matching cardigans or jackets offer incredible flexibility. One purchase gives you multiple styling options, handles unpredictable weather beautifully, and works from birthday parties to family photos—all while looking absolutely put-together and adorable.

Styles for Every Occasion and Personality

Whether you need stunning Christmas dresses for holiday cards, playful floral prints for spring celebrations, or comfortable everyday A-line dresses, we create options for every moment. Not a dress girl? Our legging sets deliver the same quality and style.

Thoughtful Design That Kids Actually Love

We design with real childhood in mind—not just pretty pictures. Our dresses allow freedom of movement for playing, climbing, and dancing while maintaining their beauty. Kids feel comfortable and confident, which means they'll actually want to wear what you choose.

Accessible Value Through JCPenney Partnership

Shopping Blueberi Boulevard® at JCPenney means you get premium quality at family-friendly prices. Take advantage of free shipping, convenient curbside pickup, regular sales events, and generous return policies that make shopping for growing children stress-free and budget-conscious.

Our Clients Thought

I bought the Blueberi Boulevard® Christmas dress for my 3-year-old daughter last December, and I'm still thinking about how adorable she looked! The dress came in this gorgeous deep red velvet with the sweetest little details. What really impressed me was the quality - it felt substantial, not cheap or flimsy like some kids' clothes you find these days. My daughter wore it for our family Christmas card photos, Christmas Eve dinner, and even wanted to wear it to her preschool holiday party. After three wearings and two washes, it still looks brand new. The fabric stayed soft, the color didn't fade, and none of the decorative elements came loose. I stored it carefully and I'm planning to use it again for my younger daughter in a couple years. Honestly, for the price point at JCPenney, I couldn't believe the quality. Already eyeing their spring collection!
Sarah Mitchell
Sarah Mitchell
OMG the baby dress I got from Blueberi Boulevard is PERFECT!!!! My daughter is 9 months old and I wanted something special for Easter Sunday. I ordered the pink floral A-line dress with the matching cardigan (it was a 2-piece set) and when it arrived I literally squealed. SO CUTE. The fabric is super soft which was important to me because my baby has sensitive skin. She wore it all day - through church, brunch with family, and nap time - and seemed completely comfortable. No fussing about her outfit which is saying something because she's usually pretty particular lol. The cardigan was perfect because the church was cold but the restaurant was warm so we could take it on and off. I got SO many compliments from other moms asking where I got it. The best part? It's machine washable and it came out of the wash looking exactly the same. No shrinking, no weird pilling, nothing. Will definitely be buying more Blueberi Boulevard dresses as she grows!
Jennifer Rodriguez
Jennifer Rodriguez
As a grandmother of four beautiful granddaughters, I've purchased more children's dresses than I can count over the years. I discovered Blueberi Boulevard® at JCPenney last year and have since become quite loyal to the brand. The construction is superior to many options at similar price points - proper lining, reinforced seams, and quality closures that don't break after a few uses. I particularly appreciate their attention to appropriate design for children; the dresses are lovely and age-appropriate without trying to make little girls look like teenagers. I recently purchased matching Christmas dresses for my two youngest granddaughters, ages 2 and 5, and they looked absolutely precious in their holiday photos. The fabrics breathe well, which is important for active children, and the dresses allow full range of motion for playing. My daughter-in-law mentioned how easy they were to care for, which matters tremendously for busy parents. I've recommended Blueberi Boulevard to several friends at my bridge club who are also grandmothers.
Margaret Thompson
Margaret Thompson
My daughter is incredibly picky about clothes. Like, we have battles every single morning about what she'll wear to kindergarten. So when school picture day was coming up, I was lowkey stressed because I knew she'd reject everything I picked. Ordered three different dresses from different brands thinking at least ONE would work. The Blueberi Boulevard dress was actually my backup choice - I got the floral print A-line one mainly because it was on sale at JCPenney. Plot twist: my daughter LOVED it. She put it on and immediately started twirling around saying she felt "fancy but not itchy." High praise from a 5-year-old who hates anything remotely uncomfortable. The dress fit perfectly, the colors were vibrant and pretty, and she could move around freely which apparently was the dealbreaker with the other dresses. Picture day was a success - no tears, no outfit changes, and she actually smiled in her photos. I've since bought two more Blueberi Boulevard dresses because if my kid will willingly wear them without complaining, that's worth its weight in gold. Mom win!
Alicia Chen
Alicia Chen
Budget-conscious mom of three girls here, so I'm always looking for quality that doesn't cost a fortune. Found Blueberi Boulevard at JCPenney during a sale and decided to try one dress to see if it was worth it. Bought my middle daughter (age 4) a sleeveless dress for summer. The fabric quality immediately stood out - nice weight to it, soft but not thin or see-through. She wore it constantly throughout the summer, and I mean CONSTANTLY. To the park, playdates, grocery shopping, everywhere. I washed that dress probably twenty times over three months. Still looks great. No fading, no stretched out elastic, no loose threads. That's when I knew this brand was legit. When their Christmas dresses came out, I bought all three of my girls matching ones for our family photos. They looked coordinated but each dress had slightly different details so they weren't completely identical, which was perfect. The two-piece sets are genius for my oldest who's always hot or cold - she loves having the cardigan option. Definitely my go-to brand now for anything special.
Rebecca Johnson
Rebecca Johnson
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Frequently Asked Questions

Blueberi Boulevard® offers dresses for girls from newborn through big kid sizes, typically ranging from 0-3 months up to size 14. We grow with your daughter through every precious stage of childhood!

Our Christmas dresses are seasonal items that typically arrive in stores and online during fall and early winter. However, popular styles sell out quickly, so we recommend shopping early for the best selection and sizing options.

Yes! Most Blueberi Boulevard® dresses are machine washable for busy parents’ convenience. Always check the care label for specific instructions, but our garments are designed to maintain their quality, color, and shape through multiple washes.

Our 2-piece sets include a beautiful dress plus a coordinating cardigan or jacket. This versatile combination works for different weather conditions, offers multiple styling options, and provides excellent value—essentially two pieces for one great price!

Absolutely! Blueberi Boulevard® offers stylish legging sets that provide the same quality and adorable designs in a comfortable, play-friendly format. Perfect for active girls who prefer pants while maintaining that special-occasion look.

Baby dresses are crafted from soft, high-quality fabrics gentle on delicate skin. Common materials include cotton blends, comfortable knits, and breathable fabrics designed specifically for babies’ comfort and parents’ easy care needs.

Yes! Many of our dresses are elegant enough for weddings, holiday parties, family portraits, and special celebrations. The beautiful details, quality construction, and sophisticated styles make them perfect for both casual and formal events.

Very durable! We design with real childhood in mind. Our dresses feature reinforced seams, quality construction, and fabrics that withstand active play, frequent washing, and the energetic movements of children who love to run and play.

Absolutely! Every Blueberi Boulevard® dress is designed with ease of movement in mind. Whether it’s an A-line cut or a flowy style, your daughter can run, jump, dance, and play comfortably without restriction.

Yes! We use soft, high-quality fabrics that are gentle against skin. Many parents with children who have sensitivities specifically choose our brand. The comfortable materials minimize irritation while maintaining durability and beautiful appearance.